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AOJ Aloha

Waimea Bay

In the midst of the Hawaiian surf season, we partnered with RVCA Sport to send World Champions Rafael and Guilherme Mendes to the North Shore of Oahu to host AOJ Aloha and kick off the #PURPSxHAWAII adventure. The Mendes Bros shared the aloha with series of technical seminars at Sunset Beach Jiu Jitsu. Everyone left with a great experience and a wealth of knowledge. A big thanks goes out to everyone who helped inspire healthy lifestyle and embrace the sport, style and creative expression of the Hawaiian North Shore. Below are photos as to how Jiu Jitsu world champions and their students spent their time on the North Shore.

Professor Guilherme Mendes demonstrates the technique while explaining the intricacies.

Private training session with the students of Sunset Beach Jiu Jitsu.

“Believe and Achieve”

AOJ crew getting ready to train with seminar attendees.

Group photo of seminar.

#PurpsLife --->

Purps founder PM Tenore organized a special training session with the North Shore Lifeguard Association. What an honor. The NSLA are regarded as one of the most respected organizations in the world, due to their almost daily selfless lifesaving acts on the North Shore. Just in this past week alone, surfers Evan Geiselman’s nearly drowned, Owen Wright suffered a concussion and Bede Durbidge fractured his pelvis —prayers to all on making a full recovery. Thank you NSLA.

When Purps Fuel becomes bigger than life. Who’s behind the can?

"It is not just the technique that we study, but the concept behind the technique so we understand why each technique works the way it does"-Guilherme Mendes.

Easy on the eyes. Early mornings at the Purps North Shore house.

The AOJ team enjoys their first sunset on the North Shore.

Sometimes we have to learn firsthand. “When it breaks here, don’t be there.” - Turtle

Rafael Mendes. 5x black belt world champion.

Taking it all in.

Kahuku Supprette, home to the best poke (and Purps) on the island.

North Shore staple, Matsumoto’s Shave Ice.

When coconuts takeover.


Learning underwater rock training from one of the best watermen in Hawaii, Kala Alexander.


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